Work Examples

I led most of these projects as a strategic leader and creative director. My skills as a photographer, graphic designer, and trip dad give me the ability to work on execution when it's needed. I can't give enough credit to those who helped turn these visions into reality. Thank you!

Goal Zero: Brand Awareness

Goal Zero: Brand Awareness
Goal Zero: Quinn Brett Conquers The Divide

Goal Zero: Quinn Brett Conquers The Divide
Goal Zero: 10 Year Anniversary Campaign

Goal Zero: 10 Year Anniversary Campaign
Goal Zero: Experience the Power of Yeti X.

Goal Zero: Experience the Power of Yeti X.
CREW: GCI Brand Identity

CREW: GCI Brand Identity
CREW: Iron Horse Brand Identity

CREW: Iron Horse Brand Identity
CREW: Green Collective Brand Identity

CREW: Green Collective Brand Identity
Goal Zero: Choose Power TV Commercial

Goal Zero: Choose Power TV Commercial
Goal Zero: Retail Display

Goal Zero: Retail Display
Goal Zero: Sales Collateral

Goal Zero: Sales Collateral
Goal Zero: Emily Henkel Finding Purpose

Goal Zero: Emily Henkel Finding Purpose
Goal Zero: Product Launch Campaign

Goal Zero: Product Launch Campaign
Goal Zero: Packaging Inserts

Goal Zero: Packaging Inserts
Goal Zero: Tradeshows and Events

Goal Zero: Tradeshows and Events
Leef: Brand Management

Leef: Brand Management
Leef: Events and Sales Support

Leef: Events and Sales Support

  • "Justin's varied experience in different industries (outdoor, product, agency, construction) brings a fresh look at how to approach brand creation and growth. His ability to jump in and get things done in creative unique ways makes him a powerful leader."

    Brett Stahl, VP Brand And Marketing

  • "He has a rare ability in the brand building discipline to take the qualitative things that matter for a brand - audience, voice, aesthetic, creative, emotion - and fuse them with quantifiable performance that drives the business forward."

    Adam Runquist, Director of Operations, Goal Zero

  • "I can always depend on him to come at a problem with a new perspective. I cannot count the number of times Justin has walked into the office in the AM with solutions he's been churning on overnight. That level of dedication and creativity combined in one person is not easy to find."

    Dave Smurthwaite, CoFounder, MindTrip

  • “He can easily translate processes and tasks into digestible communication and has a distinct knack for accountability, efficiency, and trustworthiness.”

    Brody Leven, Professional Athlete

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